Mary Lyrio


marydauto@yahoo.com.br
marydtlyrio@gmail.com

VINTAGE MAKEUP CENTURY 20th: 20's

30/08/2015 13:00

                                                                            

                                       

Innovations cosmetic 1910s, lipstick, eye shadow, mascara lashes, pancake, etc., brands such as Maybelline, Max Factor and Helena Rubinstein, are now widely used across America and Europe.

Makeup played a huge role in helping women recover from the horrors of war, and assert their new sense of feminine power. In addition, after the First World War there was an imbalance in the ratio of men to women and thus they began to compete with each other for the attention of men, making her makeup even more desirable.

It was a time of great peak selling makeup, women bought the novelty that large companies threw wildly.

CHARACTERISTICS OF MAKEUP THE BEGINNING OF THE DECADE 20

   

  Theda Bara                                                                                 Clara Bow                                                                                   

Foundation - the most widely used color was ivory white.

Powder - was white.

Boca - lipstick was still applied avoiding the corners and being fuller in the center, formed the "cupid's bow". The colors were very dark as purple or purplish red.

Cheeks - the rouge was applied well in heavily cheekbone in a circle.

Eyebrows - were well marked.

Shadow - is the decade vamp style hollywood, well marked eyes, dramatic, with black shadow and gently pulled at the inner corner. His eyes were well outlined.

Eyelashes - well marked, but only the upper.

The Hollywood stars who were reference at this time were Theda Bara, Clara Bow and Mary Pickford.   

 

 CHARACTERISTICS OF MAKEUP IN DECADE OF HALF OF 20

  Foundation and powder - were also applied in the same way.

   Lips - how to apply lipstick in "cupid's bow" was no longer so used. Now began to apply lipstick in the corners, but still not arredondava, a characteristic that will be well marked in the next decade. The most used colors were red and pink.

  Cheek - the rouge was still applied in the shape of a circle, but in smaller quantities.

    Eyebrows - were well marked.

    Shadow - The style vamp was no longer so used, his eyes were less marked and the most widely used color was brown

    Eyelashes - well marked, but only on the upper lashes.

 

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