The first real innovation in the development of cosmetic beauty for modern women emerged in the 1910s, during and after the First World War.
The first commercial mascara lashes was established in 1913 by Tom Lyle Williams paid tribute to his sister Maybel, giving the name of Maybelline.
In 1914, Max Factor introduced the pancake makeup with the first eye shadows commercial henna-based extracts.
The lipstick was invented in 1915 by Maurice Levy.
In 1917, Maybelline improved formula the mask of eyelashes, becoming a compact mass that was applied with a wet brush.
Max Factor, Helena Rubinstein, Elizabeth Arden and Coty began to produce their own lipsticks incorporating your own recipes and secret colors. But it was in 1920 that the real commercial success of these cosmetics began to take off around the world.
Eyes were darkened with black or brown shadows covering the eyelids. his lips were dark and drawn, eyebrows were drawn and blush was applied in almost any face
The colors of eye shadows that were popular at the time included gray, green, brown and black.
Max Factor, who opened her salon in Los Angeles in 1909, was already making a name with his work on the Hollywood studio. He helped to create multiple movie makeup looks and among them the actress Theda Bara, the first version of Cleopatra in 1917. Another hollywood icon at this time was Lillian Gish. His eyes were strongly marked, well-painted eyelids and the outlined pulling out. This makeup style eyes became known as Vamp look Hollywood. Lips, lipstick was applied in the center, forgetting the corners and highlighting the "cupid's bow".
HALL MAX FACTOR
Theda Bara Lillian Gish
The impact of these films on women was considerable. At this time, leaves the scene the Girl Gilbson and begins to emerge the first Girls Flappers, or flappers as they were known in Brazil. It was a generation of postwar women who have left the corset began to wear skirts four fingers above the ankle and cut their hair. The Ballet Russes, a phenomenon in London in 1912, also influenced the makeup of the time.
In this decade, the makeup style had two phases, phase during the war and post war phase
FEATURES OF MAKE-UP DURING THE FIRST WORLD WAR
Foundation - was used two shades lighter than your skin.
Powder - was used to give the pearl finish.
Cheeks - the rouge, blush as he was known at the time, it was pink and applied on a large number of triangular shape on her cheeks.
Lips - the rouge was applied bypassing the lips. The most used colors were red and cherry
Shadow - eyelids were painted brown or green, and the slightly outlined eyes.
Eyelashes - the first version of Maybelline mascara was not very well accepted. The lashes were neatly combed.
Eyebrows - well marked.
MAKEUP OF FEATURES AFTER THE FIRST WORLD WAR
During this time women began to copy the makeup style of Hollywood stars.
Foundation - was still used two shades lighter than your skin.
Powder - was also used to give the pearl finish.
Cheeks - the rouge still pink, but now he went down a little in the face.
Lips - lipstick had been invented and it was applied in the center of the mouth, forming the "cupid's bow". However, this feature will be more pronounced in the 20 most used colors were still red and cherry.
Eyebrows - were well marked.
Shadow - the color was black or dark brown and her eyes were well marked and gently pulled at the outer corner, since starting a little vamp style hollywood that will have its apex in the 20s.
Eyelashes - Mascara was the big news and no woman could resist enhance your lashes.